The (Your Name Here) Story

Have you had to endure industrial or promotional films? Do the crass clichés of commercial hack-work leave you cold and unmoved?

Or, are you a communications specialist in a burgeoning field of industry? Do you have a pressing need to explain the world-changing innovations of your corporation to the public?

If these descriptions sound familiar, then Calvin Communications has the tool for you! We here at Science After Sunclipse are proud to present The (Your Name Here) Story, the world’s first truly multi-purpose cinema document:

The Prelinger Archives list this film (released circa 1960) as “The ultimate generic industrial film, built around every script and visual cliche [sic an accent mark on that, stat].” It was in fact produced by a company which specialized in the sort of industrial promotions it parodies.

I saw The (Your Name Here) Story in the Internet Archive a couple years ago, but the Archive hasn’t yet made a video-embedding object which works in my browser, so this comes via a Google Video repost.

3 thoughts on “The (Your Name Here) Story”

  1. “…like, wagons ho.” That was an amusing video, thanks. I can see Select Comfort filling the “gap in our lives” and “drifting apart” with their Sleep Number Bed:

    “Your bed enables my husband and myself to sleep together.”
    “Now this is sleeping in the 21st Century”!!!

    Saving marriages everywhere, a better way of life… [Insert “Pomp & Circumstance”-esque theme.]

  2. “Oh, yeah. Well. OK. Like, wagons ho?”

    That’s awesome. That dude is like the proto-Shaggy. He was a dirty hippie before there were dirty hippies! That guy fucking rocks.

    Also: “Use Robert E. Lee Here If Desired”.

    Genius!

  3. Absolutely brilliant. Just the sort of thing I’d make if I had the means, the creativity, and weren’t so lazy overall. It reminds me of all of the terrible shorts from MST3K over the years, rolled into one.

    Also, it’s refreshing that a company primarily engaged in making those sorts of films KNEW they were making crap, and had no qualms about mocking their customers. I respect that, and salute their candor!

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