OK, I know I said I wouldn’t write anything more about “framing science.” I mean, when Chris Mooney and Matt Nisbet used Lakoff’s concept of “frames” to say that Richard Dawkins was doing wrong, and when Sean Carroll used the public-policy notion of the “Overton Window” to argue that Richard Dawkins was doing right. . . “Windows”? “Frames”? I think it’s time for a beer. Or more.
Despite all that, I think I need to say just one more thing. I’ve discovered why scientists are apt to hate the terminology of “framing,” no matter what they think of the challenges involved in communicating science. And, believe it or not, I made this discovery thanks to Doonesbury.