The Lancer Evolution is, according to the Wikipedia page, “Mitsubishi’s flagship sports car”, in production since 1992 and now up to 2007 model X (that’s a Roman numeral, not an unknown quantity). The name “Evolution” was probably chosen to suggest progress, but it occurred to Swarthmore biologist Colin Purrington a little while back to wonder whether the name might be a drawback in parts of the U.S. where creationist, rather than Darwinian evolutionist, ideas have considerable currency — places where, you might say, “evolution” is a dirty word. Being a scientist, Purrington collected some data (from Mitsubishi) and assembled a nifty graph, headed “‘Evolution’ car dissed by Red States”:
The quote is from the official marketing web site. There are no plans to release a “Lancer Creation” version, as far as I know. Las Vegas is probably driving the odd sales data for Nevada (it was a filming location for the Evolution-featurin’ flick, “Too Fast Too Furious”, I think). Not sure what is up for Maine. I probably need to rerun the statistics using “18-44 males” to get a more accurate estimate of the underlying car-buying population that favors Rally and NASCAR models. And, to be fair, I should include a control car (e.g., Galant) from Mitsubishi, just in case the red states have a tendency of “buying American”, which probably plays a part in these data.
Zwicky corrects, “Ah, not “2 Fast 2 Furious” (2003), which was set in Miami and filmed in various Floridian locations, but “Redline” (2007); both movies destroyed a lot of cars and were not well received by critics, so it would be easy to confuse them.” One should probably also run a comparison to control for general economic well-being, which I’m sure affects car-buying habits. According to the manufacturer’s horrendously Flash-drenched wobsite, the 2006 Lancer Evolution will dent your wallet to a depth varying from $29,774 (“Rally Special” trim) to $36,924 (“the ultimate”). Comparing to other cars, foreign and domestic, in the same price range would be necessary in order to lock down all the variables.
Still, it’s a funny graph.
And when you’re tooling out in your MR Lancer Evolution to pick up your sultry atheist babe, be sure to give her a bottle of DNA perfume, in its spunky triple-helix bottle officially approved by the Ig Nobel Prize Committee.