Not too long ago, the way the outside world tells time, Matthew Nisbet and Chris Mooney published a paper in Science on the topic of “Framing.” Well, ’tweren’t really a paper — truth be told, it was more like an Op-Ed with footnotes. This being the Internet, humorous and ironic points have all been pointed out before you can get to them: as several people have said before, this essay on how to improve science communication was locked behind a subscription wall like a callipygian slave girl in the harem of academic orthodoxy.
What, you think I just went a simile too far? You try reading an explosion of interacting, conflicting blogs with scores of articulate and angry commenters, and just you see if you can stop your twenty-two remaining neurons from spewing up a metaphysical conceit of saturnine if not Jovian proportions.
There’s a technical definition of “framing” in the anthropological literature (or rather, a “turf battle” of several vaguely related and conflicting definitions, which doesn’t help), but the general sense in which most people seem to have interpreted the notion is that scientific ideas — global warming, evolution, Pluto not being a planet no more, etc. — should be wrapped in carefully chosen rhetoric like viruses coated in lipid membranes stolen from their hosts in order to evade the immune system, which is in this case the public’s reluctance to listen to scientific issues. It’s been said that this is really no different than what we science folk do every day when writing our grant proposals, speaking at conferences, glossing over the subtleties in freshman biology class and so forth.
Unfortunately, what could and should have been a useful discussion about communicating science when our society needs it most turned out, well, broken. To illustrate, I can hardly do better than quote PZ Myers:
I’m not playing dumb, I really am confused. I’ve got people telling me I already use frames, that I use frames well, that I use them badly, that I’m ignoring frames at my peril, what I’m describing isn’t framing, what I’m describing is framing, that frames are this thing or that thing or this other thing.
I’m getting next to nothing that’s practical. OK, don’t call it “evolutionary theory”, call it “evolutionary biology”. Is that it?
Maybe I do need a course in this.
I would like to argue that the confusion and general cross-purposes painfully evident in the Blagnet discussion indicates two things: first, that the initial Nisbet–Mooney paper was a thrust in the wrong direction, and second, that we are confronting a fundamental limitation of the way the Web currently operates.
Continue reading I Was Framed!