Looking at academic publishing from the perspective of Fully Automated Luxury Gay Space Communism is an interesting experience.
Consider, for example, the term predatory publisher for shady outfits that will accept anything for the right fee and put it on a website that calls itself a “journal”. Scummy behavior, right? But is it really “predatory”? What fraction, exactly, of their customers are being conned, and how many are walking into the deal with their eyes wide open? A used-car salesman might be a sleaze, but if you’re going to his dealership to pay cash for a getaway car, the relationship is more of a symbiosis.
I’m sure it’s convenient for the legacy institutions to present the situation as saintly scholars being exploited by deceptive newcomers. [cough]
Suppose the Web came to be, but there never were any respectable Open Access journals. No “Open Letter to Scientific Publishers” in 2001, so no Public Library of Science; no Budapest Initiative in 2002 or Berlin Declaration in 2003. Would the morass of “predatory” OA really look all that different? Perhaps not. Websites are cheap, calling yourself a journal is easy, and as we just noted, there’s a ready market.
But without the cover of PLOS and the like, would “predatory” OA have a veneer of respectability to offer its customers? Well, consider that paying to attend conferences is a thing that academia finds universally respectable. So, a “predator” could do what outfits like WASET do now: offer “conferences” with no standards, no dedicated space, perhaps not even a physical event. And if you’ve got a paper, great! For only a modest additional fee, it can go in the conference proceedings, which will conveniently be available online.
Quality is always the hard course of action. Legitimate OA journals were optional; only the pay-to-play racket was inevitable.